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/01Colombia

Colombia: one of the largest markets in the region.

Its public healthcare procurement is spread across public hospitals, health secretariats and national agencies, all over the country.

Illustration: the territory of Colombia drawn in dots and, in an inset, its place on the map of Latin America.

/02Colombia in figures

Purchasing spread across the whole country.

public healthcare buying institutions
1,100+
inhabitants
~53M

/03The opportunity

With so many buyers, knowing who buys your category, and where, is half the work.

Buyers, competitors and trends in Colombia, with the same structure as the rest of the region.

Andean Region · see alsoEcuadorPeru

/04Let's talk

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