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/01INEFAM LATAM

Eleven markets. One view.

We turn public healthcare procurement in eleven Latin American countries into clear information for decisions: who buys, how much and from whom, in one place and in one currency.

Map of Latin America drawn in dots: the eleven INEFAM LATAM markets lit up and Mexico in another shade.

/02The region in figures

More than US$14 billion a year in healthcare.

A region that buys this much deserves decisions based on information, not intuition.

Latin American countries
11
in public healthcare procurement in 2025
US$14B+
inhabitants
~390M
public buying institutions
11,000+
suppliers competing for the market
45,000+
sectors: medicines and medical devices
2

/03What you can discover

What your team wants to know about each market.

  1. Who buys, and how much

    The big healthcare buyers in each country (social security, ministries, central procurement agencies and hospitals) and what they actually purchase.

  2. Your competitors, by name

    Who wins in your category, who they sell to and what share of the market they take.

  3. The size of each market

    How much the government buys in your category in each country, so you can decide where to put your team.

  4. Opportunities before anyone else

    Growing categories, new buyers and markets where your product isn't present yet.

  5. Eleven countries, one language

    Everything in dollars and with the same structure: compare Brazil with Costa Rica, or Chile with Peru, in seconds.

  6. Ready to decide

    Interactive dashboards and support from our analysts, for your sales and leadership teams.

/04Four regions

Four regions, eleven opportunities.

  • Illustration: dot map of Central America and the Caribbean, with its countries lit up.

    4 markets

    Central America and the Caribbean

    Agile markets, with large centralized social security buyers and growing demand for medical devices and equipment. The natural gateway for expanding across the region.

  • Illustration: dot map of Andean Region, with its countries lit up.

    3 markets

    Andean Region

    More than 100 million people and healthcare systems in full modernization, with national procurement agencies, social security and a broad network of public hospitals.

  • Illustration: dot map of Southern Cone, with its countries lit up.

    3 markets

    Southern Cone

    Institutional, predictable markets with sophisticated buyers. Ideal for long-term strategies.

  • Illustration: dot map of Brazil, with its countries lit up.

    The giant

    Brazil

    The largest public healthcare market in Latin America, with a universal system that serves more than 200 million people and buys at the federal, state and municipal levels.

/05The eleven markets

Choose a country.

Each market, with its size and what makes it different.

  • Brazil

    Brazil

    The giant of Latin American public healthcare

    US$8.2B+ in public healthcare procurement in 2025

  • Southern Cone

    Chile

    A regional benchmark in public procurement

    US$1.8B+ in public healthcare procurement in 2025

  • Andean Region

    Colombia

    One of the largest markets in the region

    1,100+ public healthcare buying institutions

  • Central America and the Caribbean

    Costa Rica

    One buyer, a whole country

    US$750M+ in public healthcare procurement in 2025

  • Andean Region

    Ecuador

    A market in dollars

    US$180M+ in public healthcare procurement in 2025

  • Central America and the Caribbean

    Guatemala

    The largest healthcare market in Central America

    US$1B+ in public healthcare procurement in 2025

  • Central America and the Caribbean

    Panama

    The hub of the Americas, in healthcare too

    US$260M+ in public healthcare procurement in 2025

  • Southern Cone

    Paraguay

    A growing pharmaceutical market

    US$690M+ in public healthcare procurement in 2025

  • Andean Region

    Peru

    National purchases with regional reach

    US$530M+ in public healthcare procurement in 2025

  • Central America and the Caribbean

    Dominican Republic

    The engine of healthcare in the Caribbean

    US$280M+ in public healthcare procurement in 2025

  • Southern Cone

    Uruguay

    Stability and predictability

    US$190M+ in public healthcare procurement in 2025

/06Who it's for

Built for those who sell healthcare to governments in Latin America.

  • 01

    Pharmaceutical companies

    Compare your molecule with your competitors' in eleven countries and identify the big buyers in each one.

  • 02

    Medical device companies

    Find the hospitals and institutions that invest most in your category, and know who you're competing with in each one.

  • 03

    Diagnostics and clinical laboratories

    Size public procurement of reagents, tests and laboratory equipment, country by country.

  • 04

    Distributors and logistics operators

    Discover which markets and categories have room to grow, and which brands your competitors move.

  • 05

    Senior management and strategy

    Size the market, prioritize countries and back your investment decisions with figures.

  • Another profile?

    Tell us what you sell

    We'll show you how much the government buys in your category in the countries you care about.

/07Frequently asked questions

What people ask us about INEFAM LATAM.

What is INEFAM LATAM?

It's our market intelligence on public healthcare procurement in eleven Latin American countries: what is bought, who buys it and from whom.

Which countries does it include?

Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Panama, Paraguay, Peru, the Dominican Republic and Uruguay.

Can I compare countries with each other?

Yes. All amounts are in dollars and share the same structure, so you can compare any country, category or competitor.

Does it include medicines and medical devices?

Yes: medicines, medical devices and supplies, diagnostics and equipment.

Does it include the private market?

No. INEFAM LATAM is dedicated to public healthcare procurement: what ministries, social security, central procurement agencies and public hospitals buy.

Who on my team can use it?

Your whole team: it's designed for sales, market access, intelligence and leadership.

Can I start with a single country?

Yes. You can start with the markets that interest you most and add countries when you need them.

How do I get started?

Request a demo: we'll show you your own category in the countries you choose.

/08Let's talk

Your next market is already buying.

Book a demo and we'll show you your own category in the countries you choose: your products, your buyers and your competitors.

Request a demo