MasterWolf/01Market intelligencePublic healthSince 2006
Public healthcare procurement, end to end.
We turn public procurement of medicines and medical devices in Mexico and Latin America into decisions.
/02Track record
Twenty years of know-how.
- founded in Mexico City
- 2006
- years of experience
- 20
- Latin American countries
- 11
- market audits in Mexico15 for medicines and 10 for medical devices
- 25
Companies that trust INEFAM
- Authorized logo
- Authorized logo
- Authorized logo
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Reserved space: nothing is published without each client's permission.
/03The procurement cycle
We follow public procurement from start to finish.
Every purchase goes through five moments. At each one, you see something different about your market.
Diagram of the public procurement cycle in five steps, from the call for tenders to consumption.
Tendered
What the government plans to buy.
Awarded
Who won, and at what price.
Purchased
How much each institution buys.
Delivered
What arrived, and where.
Consumed
What is actually used.
/04What we solve
What your team asks every week.
How much of what I sell does the government buy?
Who sells to the government, and at what price?
Is my price above or below the market?
How do I prepare for the next tender?
Where am I leaving sales on the table?
And in the rest of Latin America?
/05MasterWolf · Artificial intelligence
The AI that understands the healthcare market.
Ask it as you would your best analyst. It answers with verified figures and leaves the work ready for the meeting.
MasterWolf
Illustrative example
What you can ask it
A market question
- You
Who leads purchases of paracetamol this year?
- MasterWolf
The leader holds almost half of the amount and the third place is growing fastest. Here's the breakdown by institution.
Verified figures
- You
And compared with last year?
- MasterWolf
The leader is gaining ground at IMSS and ISSSTE, and the runner-up is losing it in three states.
An analysis
- You
Compare me with my main competitor over the last three years.
- MasterWolf
You're growing in units; your competitor wins in the largest institutions, at a lower price.
Period and scope, always in view
- You
Where should I focus?
- MasterWolf
At IMSS in Jalisco and ISSSTE in Nuevo León: they buy more every year, and you don't sell there yet.
For the meeting
- You
Prepare the presentation for Monday's meeting.
- MasterWolf
Done: summary, charts and a backup Excel file.
- .pptx
- .xlsx
- .docx
- You
Send it to my team.
- MasterWolf
Done: it's in their inbox.
Your documents
- You
.pdf
Here are the bidding documents for this tender. Which requirements are critical?
- MasterWolf
I found four. I'll cite the page and paragraph for each one.
With citations from the document
- You
Who has won it before?
- MasterWolf
The same supplier, in the last two purchases. Here's the history.
Ask
Write the way you talk. It understands the language of the sector: products, codes, institutions and competitors.
Understand and analyze
A team of AI agents splits up the work: it searches, calculates, compares and checks every figure before showing it.
Deliver
The answer arrives ready to use: a report, an Excel file or the presentation for your meeting.
- .docx
- .xlsx
- .pptx
/06INEFAM LATAM
Eleven markets. One view.
Public healthcare procurement in eleven countries, in one place and in one currency.
- Latin American countries
- 11
- in public healthcare procurement in 2025
- US$14B+
- inhabitants
- ~390M
- buying institutions
- 11,000+
- suppliers
- 45,000+
The eleven markets
Map of Latin America with the eleven INEFAM LATAM markets lit up and Mexico in another shade.
/07Who it's for
Built for those who sell healthcare to the government.
01Pharmaceutical companies
The challengeProtect and grow your sales to the government.
What you getYour market, your competition and your clients, with figures you can present.
02Medical devices
The challengeKnow who buys what you sell.
What you getWhich institutions buy the most, in which states and who you compete against.
03Distributors
The challengeFind where to grow.
What you getWhat is bought, where, and which brands your competitors move.
04Associations
The challengeTalk about the sector with data.
What you getClear figures on the public market that you can stand behind.
05Senior management
The challengeDecide where to invest.
What you getThe size of the market in Mexico and across the region, in a single view.
/08Let's talk
Your next move, backed by data.
We'll show you your own market: your products, your buyers and your competitors.